Marketing payback : is your marketing profitable? / Robert Shaw and David Merrick.

"If you are drowning in data yet wondering whether you sales promotions are effective, want a more reliable sales forecast or simply want to justify a marketing budget, Marketing Payback will help you to unlock the relationship between customer insight and financial foresight, and use them to y...

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Bibliographic Details
Main Author: Shaw, Robert, 1950-
Other Authors: Merrick, David, 1947-
Format: Book
Published: Harlow, England ; New York : Fianancial Times/Prentice Hall, 2005.

24 Hour Reserve - Library Service Desk

Holdings details from 24 Hour Reserve - Library Service Desk
Call Number: HF5415 .S415 2005
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