The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies...
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Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. Access limited to 3 users at a time. |
Main Author: | |
Format: | eBook |
Language: | English |
Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2013]
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Edition: | 4th edition. |
Subjects: |
Internet
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Call Number: |
HF5415.1265 |
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