The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies...

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Main Author: Scott, David Meerman.
Format: eBook
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Edition:4th edition.
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Internet

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Call Number: HF5415.1265