Socialnomics : how social media transforms the way we live and do business / Erik Qualman.
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social m...
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Access E-Book |
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| Access Note: | Due to publisher license, access is restricted to authorised GRAIL clients only. Please contact GRAIL staff. Access to electronic resources restricted to Simmons University students, faculty and staff. Access limited to 3 users at a time. |
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons,
2012.
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| Edition: | 2nd edition. |
| Subjects: |
Table of Contents:
- Foreword
- Acknowledgments
- About this book
- Introduction
- Word of mouth goes world of mouth
- Social media = preventative behavior
- Social media = braggadocian behavior
- What we can learn from politics
- I care more about what my neighbor thinks than what google thinks
- Death of social schizophrenia
- Winners and losers in a 140-character world
- Next steps for companies and the "glass house generation"
- Social media rolodex and resources
- Social ROI
- Social success secrets (give them to me now!)
- Blogging : what works
- 100+ social media tools
- Making viral videos
- Social media for B2B
- Case studies
- Faqs
- Teacher and company resources & exercises
- About the author.