The tipping point : how little things can make a big difference / written by Malcolm Gladwell.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, o...
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| Format: | eBook |
| Language: | English |
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New York :
Little, Brown and Co.,
2006.
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