The long tail : why the future of business is selling less of more / Chris Anderson.
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone' "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets...
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Access E-Book |
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. Access limited to one user at a time. |
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| Format: | eBook |
| Language: | English |
| Published: |
New York :
Hyperion,
2014.
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| Subjects: |
Internet
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| Call Number: |
HF5415.127 |
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