The long tail why the future of business is selling less of more / Chris Anderson.

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone' "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets...

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Main Author: Anderson, Chris.
Format: Electronic eBook
Language:English
Published: New York : Hyperion, 2014.
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Call Number: HF5415.127