Grapevine : why buzz was a fad but word of mouth is forever /

Grapevine : why buzz was a fad but word of mouth is forever / Dave Balter.

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Bibliographic Details
Main Author:	Balter, Dave.
Format:	Book
Language:	English
Published:	New York : Portfolio, 2008.
Edition:	1st paperback ed.
Subjects:	Word-of-mouth advertising. Viral marketing.

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