The B corp handbook : how to use business as a force for good / Ryan Honeyman ; foreword by the cofounders of B Lab.
"Join a growing movement: Learn how you can join more than 1,000 Certified B corporations from 80 industries and 35 countries--led by well-known icons like Patagonia and Ben & Jerry's and disruptive upstarts like Warby Parker and Etsy--in a global movement to redefine success in busine...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
San Francisco :
Berrett-Koehler Publishers, Inc. a BK Business Book,
[2014]
|
| Edition: | First edition. |
| Subjects: |
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| 100 | 1 | |a Honeyman, Ryan. |0 n 2014041005 | |
| 245 | 1 | 4 | |a The B corp handbook : |b how to use business as a force for good / |c Ryan Honeyman ; foreword by the cofounders of B Lab. |
| 250 | |a First edition. | ||
| 264 | 1 | |a San Francisco : |b Berrett-Koehler Publishers, Inc. a BK Business Book, |c [2014] | |
| 300 | |a xiii, 207 pages ; |c 24 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a 1. Overview -- Using business as a force for good is good for business -- A brief history : from and 1 to B corps -- The search for"What's next?" -- B corps : the quick and dirty -- Why B corps matter -- 2. Ten benefits of becoming a B corp -- Typical outcomes for you and your business -- Being a part of a community of leaders with shared values -- Attracting talent and engaging employees -- Increasing credibility and building trust -- Generating press -- Benchmarking and improving performance -- Attracting investors -- Protecting a company's mission for the long term -- Building collective voice -- Saving money -- Leading a global movement -- 3. The B impact assessment -- How to use business as a force for good -- Good for workers -- Good for the community -- Good for the environment -- Good for the long term -- Good to the core -- 4. The quick start guide -- Getting started -- Get a baseline -- Engage your team -- Create a plan -- Implement -- Fine-tune -- Celebrate and next steps -- 5. Conclusion -- One goal, many paths -- What does success for the B corp movement look like? -- Appendix : Certified B corporations and benefit corporations. | |
| 520 | |a "Join a growing movement: Learn how you can join more than 1,000 Certified B corporations from 80 industries and 35 countries--led by well-known icons like Patagonia and Ben & Jerry's and disruptive upstarts like Warby Parker and Etsy--in a global movement to redefine success in business. Build a better business: Drawing on interviews, tips, and best practices from over 100 B corporations, author and B corp owner Ryan Honeyman shows that using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase customer trust, loyalty, and evangelism for your brand."--Page 4 of cover. | ||
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