Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass :
Irwin/McGraw-Hill,
[1998]
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| Edition: | Fourth edition. |
| Series: | Irwin/McGraw-Hill series in marketing.
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| Subjects: |
Main Collection
| Call Number: |
HF5823 .B387 1998 |
|---|---|
| Status: | Available Request this item |