Mobile usability / Jakob Nielsen, Raluca Budiu.

"How do we design the best websites and apps for today's smart phone and tablet users? Best-selling author Jakob Nielsen and coauthor Raluca Budiu offer their key insights into developing a mobile strategy for your client or business and designing and writing for small screens. Their user-...

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Bibliographic Details
Main Author: Nielsen, Jakob, 1957-
Other Authors: Budiu, Raluca
Format: Book
Language:English
Published: Berkeley, CA : New Riders, [2013]
Series:Voices that matter.
Subjects:

MARC

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500 |a Includes index. 
505 0 |a 1. Our research : how we ran the usability studies. Diary studies. Usability testing. Qualitative user research -- 2. Mobile strategy. Usability varies by mobile device category. Mobile site vs. full site. Mobile sites vs. apps : the coming strategy shift. Mobile apps. Half-speed progress, but hope ahead -- 3. Designing for the small screen. Wasted mobile space. Typing on mobile. Download times. Early registration must die. Case study : the WSJ mobile app -- 4. Writing for mobile. Mobile content is twice as difficult. If in doubt, leave it out. Defer secondary information to secondary screens. Mini-IA : structuring the information about a concept -- 5. Tablets and E-readers. iPad usability. Kindle usability -- 6. Looking toward the future. Transmedia design for the three screens. Beyond Flatland. In the future, we'll all be Harry Potter -- Appendix: A bit of history. Field study in 2000. WAP doesn't work. Deja vu : 1994 all over again. Mobile killer app: killing time -- Index. 
520 |a "How do we design the best websites and apps for today's smart phone and tablet users? Best-selling author Jakob Nielsen and coauthor Raluca Budiu offer their key insights into developing a mobile strategy for your client or business and designing and writing for small screens. Their user-data based approach will help designers, software developers, writers, editors, product managers, and advertisers understand how to create mobile websites and apps for their customers and improve user experience with an eye toward the future of mobile use."--Publisher description. 
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