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The marketing plan handbook /
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The marketing plan handbook / Alexander Chernev.
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Bibliographic Details
Main Author:
Chernev, Alexander.
Format:
Book
Language:
English
Published:
Chicago, IL :
Cerebellum Press,
2011.
Edition:
Third edition.
Subjects:
Marketing
>
Management
>
Handbooks, manuals, etc.
Holdings
Description
Other Versions (1)
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The marketing plan handbook / Alexander Chernev, Kellogg School of Management, Northwestern University.
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Chernev, Alexander
Published 2014
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