Marketing with social media : a LITA guide / edited by Beth C. Thomsett-Scott.
Get up to speed quickly on using social media to promote the library. This basic guide will get library staff ready to set up accounts and explore such tools as Facebook, wikis, YouTube, Pinterest, Google+, Foursquare, blogging platforms, QR codes, and Twitter. After an introductory survey of the to...
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| Format: | Book |
| Language: | English |
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Chicago :
ALA TechSource, an imprint of the American Library Association,
2014.
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| Series: | LITA guides.
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| Summary: | Get up to speed quickly on using social media to promote the library. This basic guide will get library staff ready to set up accounts and explore such tools as Facebook, wikis, YouTube, Pinterest, Google+, Foursquare, blogging platforms, QR codes, and Twitter. After an introductory survey of the tools, chapters cover maintaining accounts, coordinating with colleagues, planning for sustainability, best practices, evaluation with built-in analytics, and references for additional information. |
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| Physical Description: | xi, 178 pages ; 23 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781555709723 1555709729 1555709869 9781555709860 1555709885 9781555709884 |