The third screen : marketing to your customers in a world gone mobile / Chuck Martin.
"With the "first screen"--The television -- companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"--the personal computer -- increased interaction between companies and consumers and allowed for immediate custo...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
Nicholas Brealey Pub.,
2011.
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| Subjects: |
Main Collection
| Call Number: |
HF5415.1265 .M3288 2011 |
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| Status: | Available Request this item |