The marketisation of higher education and the student as consumer /

The marketisation of higher education and the student as consumer / edited by Mike Molesworth, Richard Scullion and Elizabeth Nixon.

In recent years government policy in the UK has encouraged an expansion of Higher Education to increase participation with the express aim of creating a more educated workforce, capable of competing in international 'knowledge-based' economies. This expansion has led to competition between...

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Bibliographic Details
Online Access: Access E-Book
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Other Authors: Molesworth, Mike., Scullion, Richard., Nixon, Elizabeth, 1982-
Format: eBook
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2011.
Subjects:
Education, Higher > Great Britain > Marketing.
College students as consumers > Great Britain.
Table of Contents:
  • Introduction to the marketisation of higher education and the student as consumer / Frank Furedi
  • The march of the market / Roger Brown
  • Markets, government, funding and the marketisation of UK higher education / Nick Foskett
  • The marketised university: defending the indefensible / Ronald Barnett
  • Adopting consumer time and the marketing of higher education / Paul Gibbs
  • Complexity theory: an approach to assessment that can enhance learning and transform university management / Lewis Elton
  • Vision, values, and international excellence: the "products" that university mission statements sell to students / Helen Sauntson and Liz Morrish
  • From Accrington Stanley to academia?: the use of league tables and student surveys to determine "quality" in higher education / Stella Jones-Devitt and Catherine Samiei
  • Branding a university: adding real value or smoke and mirrors? / Chris Chapleo
  • Access agreements, widening participation and market positionality: enabling student choice? / Colin McCaig
  • "This place is not at all what i had expected": student demand for authentic Irish experiences in Irish studies programmes / Katherine Nielsen
  • The student as consumer: affordances and constraints in a transforming higher education environment / Felix Maringe
  • The consumer metaphor versus the citizen metaphor: different sets of roles for students / Johan Nordensvard
  • Constructing consumption: what media representations reveal about today's students / Joanna Williams
  • A degree will make all your dreams come true: higher education as the management of consumer desires / Helen Haywood, Rebecca Jenkins, and Mike Molesworth
  • How choice in higher education can create conservative learners / Elizabeth Nixon, Richard Scullion, and Mike Molesworth
  • Pedagogy of excess: an alternative political economy of student life / Mike Neary and Andy Hagyard
  • Arguments, responsibility and what is to be done about marketisation / Richard Scullion, Mike Molesworth, and Lizzie Nixon
  • A concluding message from the vice-chancellor of Poppleton University / Laurie Taylor.

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