Brand avatar : translating virtual world branding into real world success / Alycia de Mesa.
Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their bran...
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. Access limited to one user at a time. |
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| Format: | eBook |
| Language: | English |
| Published: |
Basingstoke [England] ; New York :
Palgrave Macmillan,
[2009]
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| Subjects: |
Internet
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| Call Number: |
HF5415.1255 D46 2009eb |
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