Brand avatar : translating virtual world branding into real world success / Alycia de Mesa.
Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their bran...
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| Online Access: |
Access E-Book |
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. Access limited to one user at a time. |
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Basingstoke [England] ; New York :
Palgrave Macmillan,
[2009]
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| Subjects: |
| Summary: | Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies. |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource (x, 187 pages) : illustrations |
| ISBN: | 9780230233713 0230233716 |
| Access: | Access to electronic resources restricted to Simmons University students, faculty and staff. Access limited to one user at a time. |