APA Citation

De Mesa, A. (2009). Brand avatar: Translating virtual world branding into real world success. Basingstoke [England] ; New York: Palgrave Macmillan.

Chicago Style Citation

De Mesa, Alycia. Brand Avatar: Translating Virtual World Branding Into Real World Success. Basingstoke [England] ; New York: Palgrave Macmillan, 2009.

MLA Citation

De Mesa, Alycia. Brand Avatar: Translating Virtual World Branding Into Real World Success. Basingstoke [England] ; New York: Palgrave Macmillan, 2009.

Warning: These citations may not always be 100% accurate.