Brand avatar translating virtual world branding into real world success / Alycia de Mesa.

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their bran...

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Main Author: De Mesa, Alycia.
Format: Electronic eBook
Language:English
Published: Basingstoke [England] ; New York : Palgrave Macmillan, ©2009.
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Internet

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Call Number: HF5415.1255 D46 2009eb