Strategic planning : how to deliver maximum value through effective business strategy / Robert G. Wittmann and Matthias P. Reuter.
Provides information on how to develop and implement successful, revenue-generating strategies within a business. Explores the planning of future business strategies. Explains concepts such as value based management, competitive advantage, strategic evaluation and risk management.
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| Online Access: |
Access E-Book |
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. |
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| Format: | eBook |
| Language: | English |
| Published: |
London, U.K. :
Kogan Page,
2008.
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| Series: | Gale eBooks
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