Best customers : demographics of consumer demand / by the editors of New Strategist Publications.

Analyzes household spending on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder. Identifies which households spend the most on a product or service (the best customers) and which control the larges...

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Corporate Author: Gale (Firm)
Format: eBook
Published: Ithaca, N.Y. : New Strategist Publications, [2006]
Edition:4th ed.
Series:Gale eBooks
Table of Contents:
  • Alcoholic beverages
  • Apparel
  • Computers
  • Education - - Entertainment
  • Financial products and services
  • Furnishings and equipment
  • Gifts for non-household members
  • Groceries
  • Health care
  • Household services
  • Housekeeping supplies
  • Personal care
  • Reading material
  • Restaurants and carry-outs
  • Shelter
  • Telephone
  • Tobacco
  • Transportation
  • Travel
  • Utilities.