Best customers : demographics of consumer demand / by the editors of New Strategist Publications.
Analyzes household spending on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder. Identifies which households spend the most on a product or service (the best customers) and which control the larges...
Saved in:
| Online Access: |
Access E-Book |
|---|---|
| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. |
| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Ithaca, N.Y. :
New Strategist Publications,
[2006]
|
| Edition: | 4th ed. |
| Series: | Gale eBooks
|
| Subjects: |
| Summary: | Analyzes household spending on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder. Identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers). |
|---|---|
| Item Description: | Chiefly tables. Includes index. |
| Physical Description: | 1 online resource (xiii, 750 pages) : illustrations. |
| ISBN: | 9781933588490 (electronic book) 1933588497 (electronic book) |
| Access: | Access to electronic resources restricted to Simmons University students, faculty and staff. |