Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente.
How do you orchestrate the next great advertising campaign? Find out with 'Advertising campaign strategy: a guide to marketing communication plans'. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campa...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio :
Thomson/South-Western,
[2006]
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| Edition: | Fourth edition. |
| Subjects: |
Main Collection
| Call Number: |
HF5837 .A38 2006 |
|---|---|
| Status: | Available Request this item |