Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson, the University of Alabama, Margaret A. Peteraf, Dartmouth College, John E. Gamble, University of South Alabama, A.J. Strickland III, the University of Alabama.

Fully revised, this new edition features new perspectives, reflects the best academic thinking, & has strengthened correlation with new research. Chapter content remains solidly mainstream & balanced, mirroring the pragmatism of real-world strategic thinking.

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Bibliographic Details
Main Author: Thompson, Arthur A., 1940- (Author)
Format: Book
Published: New York : McGraw-Hill/Irwin, ©2012.
Edition:Eighteenth edition.

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Call Number: HD30.28 .T53 2012
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