Storytelling organizations / David M. Boje.

This book explores how narrative and storytelling is an important part of an organization's strategy, development and learning processes. With excellent examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organizational storytelling connects with stor...

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Bibliographic Details
Main Author: Boje, David M.
Format: Book
Language:English
Published: London ; Thousand Oaks, California : SAGE, 2008.
Subjects:

Books - Level 2

Holdings details from Books - Level 2
Call Number: HD58.7 .B635 2008
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