Digital impact : the two secrets to online marketing success / Geoff Ramsey, Vipin Mayar.
"Win online by attracting the right customers and getting the right performance measurement. Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocat...
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Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. Access limited to one user at a time. |
Main Author: | |
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Format: | eBook |
Language: | English |
Published: |
Hoboken, N.J. :
John Wiley & Sons, Inc.,
[2011]
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Subjects: |
Internet
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Call Number: |
HF5415.1265 .R358 2011eb |
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