Marketing libraries in a Web 2.0 world / edited by Dinesh Gupta and Réjean Savard.
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a "hot topic". These proceedings focus on the marketing applications and (non-technical) aspects of Web 2.0 in library and information set ups. The papers included (in English an...
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| Corporate Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English French |
| Published: |
Berlin ; New York :
De Gruyter Saur,
[2011]
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| Series: | IFLA publications ;
145. |
| Subjects: |
Main Collection
| Call Number: |
Z716.3 .M2925 2011 |
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| Status: | Available Request this item |