Marketing libraries in a Web 2.0 world / edited by Dinesh Gupta and Réjean Savard.
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a "hot topic". These proceedings focus on the marketing applications and (non-technical) aspects of Web 2.0 in library and information set ups. The papers included (in English an...
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Corporate Author: | International Federation of Library Associations and Institutions. Management and Marketing Section |
---|---|
Other Authors: | Gupta, Dinesh K., Savard, Réjean, 1950- |
Format: | Book |
Language: | English French |
Published: |
Berlin ; New York :
De Gruyter Saur,
[2011]
|
Series: | IFLA publications ;
145. |
Subjects: |
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