Marketing libraries in a Web 2.0 world / edited by Dinesh Gupta and Réjean Savard.
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a "hot topic". These proceedings focus on the marketing applications and (non-technical) aspects of Web 2.0 in library and information set ups. The papers included (in English an...
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Other Authors: | , |
Format: | Book |
Language: | English French |
Published: |
Berlin ; New York :
De Gruyter Saur,
[2011]
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Series: | IFLA publications ;
145. |
Subjects: |
MARC
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245 | 0 | 0 | |a Marketing libraries in a Web 2.0 world / |c edited by Dinesh Gupta and Réjean Savard. |
264 | 1 | |a Berlin ; |a New York : |b De Gruyter Saur, |c [2011] | |
264 | 4 | |c ©2011 | |
300 | |a xiv, 161 pages : |b illustrations ; |c 24 cm. | ||
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490 | 1 | |a IFLA publications, |x 0344-6891 ; |v 145 | |
500 | |a Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress. | ||
504 | |a Includes bibliographical references. | ||
505 | 0 | |a The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer -- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz. | |
520 | |a Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a "hot topic". These proceedings focus on the marketing applications and (non-technical) aspects of Web 2.0 in library and information set ups. The papers included (in English and French) are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends; Interesting cases of marketing through Web 2.0 tools. | ||
546 | |a Papers in English and French. | ||
650 | 0 | |a Libraries |x Marketing |v Congresses. |0 sh2009129693 | |
650 | 0 | |a Online social networks |x Library applications |v Congresses. |0 sh2010005608 | |
650 | 0 | |a Web 2.0 |v Congresses. |0 sh2007008319 | |
700 | 1 | |a Gupta, Dinesh K. |0 n 2005207772 | |
700 | 1 | |a Savard, Réjean, |d 1950- |0 n 83214122 | |
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