Marketing libraries in a Web 2.0 world / edited by Dinesh Gupta and Réjean Savard.

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a "hot topic". These proceedings focus on the marketing applications and (non-technical) aspects of Web 2.0 in library and information set ups. The papers included (in English an...

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Bibliographic Details
Corporate Author: International Federation of Library Associations and Institutions. Management and Marketing Section
Other Authors: Gupta, Dinesh K., Savard, Réjean, 1950-
Format: Book
Language:English
French
Published: Berlin ; New York : De Gruyter Saur, [2011]
Series:IFLA publications ; 145.
Subjects:
Description
Summary:Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a "hot topic". These proceedings focus on the marketing applications and (non-technical) aspects of Web 2.0 in library and information set ups. The papers included (in English and French) are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends; Interesting cases of marketing through Web 2.0 tools.
Item Description:Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress.
Physical Description:xiv, 161 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:9783110263312
3110263319
ISSN:0344-6891 ;