Marketing libraries in a Web 2.0 world / edited by Dinesh Gupta and Réjean Savard.
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a "hot topic". These proceedings focus on the marketing applications and (non-technical) aspects of Web 2.0 in library and information set ups. The papers included (in English an...
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Corporate Author: | |
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Other Authors: | , |
Format: | Book |
Language: | English French |
Published: |
Berlin ; New York :
De Gruyter Saur,
[2011]
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Series: | IFLA publications ;
145. |
Subjects: |
Summary: | Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a "hot topic". These proceedings focus on the marketing applications and (non-technical) aspects of Web 2.0 in library and information set ups. The papers included (in English and French) are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends; Interesting cases of marketing through Web 2.0 tools. |
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Item Description: | Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress. |
Physical Description: | xiv, 161 pages : illustrations ; 24 cm. |
Bibliography: | Includes bibliographical references. |
ISBN: | 9783110263312 3110263319 |
ISSN: | 0344-6891 ; |