The twenty-first-century media industry : economic and managerial implications in the age of new media / edited by John Allen Hendricks.

""The Twenty-First-Century Media Industry is well worth reading not only for its broad scope but also for the timeliness of the chapters. Readers will come away with a clear conceptual map of the changing media landscape as well as a detailed understanding of the challenges of the years ah...

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Bibliographic Details
Other Authors: Hendricks, John Allen.
Format: Book
Published: Lanham, Md. : Lexington Books, [2010]
Series:Studies in new media.
Table of Contents:
  • Change: technology, economic implications, and consumer behaviors. New media: new technology, new ideas or new headaches / Suzy Smith and John Allen Hendricks
  • Media management: the changing media industry and adaptability / Mary Jackson Pitts and Lily Zeng
  • DVRs and the empowered audience: a transformative new media technology takes off / James R. Walker and Robert Bellamy
  • The obstinate audience revisited: the decline of network advertising / Douglas A. Ferguson
  • Going viral: mass media meets innovation / Joan Van Tassel
  • Implications of new media technologies. The first domino: the recorded music industry and new technology / Robert Bellamy and Robert Gross
  • Changes and challenges in the print industry: the new landscape of the print media / Steven Phipps
  • Challenges and opportunities, new models, and the emergence of the next newsroom / Jen McClure
  • Broadcast and cable on the third screen: moving television content to mobile devices / Jennifer Meadows
  • How to reach the masses: broadcasters' uses of the Internet and cell phones / Maria Williams-Hawkins
  • Making money with mobile / Maria Williams-Hawkins
  • Cinema in the age of RWX culture / Alexander Cohen
  • Local market radio: programming and operations in a new media world / Tony R. DeMars.