Research on Main Street : using the Web to find local business and market information / Marcy Phelps.
Even in a global economy, businesses need targeted, localized information about customers, companies, and industries' yet as skilled searchers know, the element of geography adds complexity to any business research project. With Research on Main Street, Marcy Phelps presents a practical guide t...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
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Medford, N.J. :
CyberAge Books,
[2011]
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| Subjects: |
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| 245 | 1 | 0 | |a Research on Main Street : |b using the Web to find local business and market information / |c Marcy Phelps. |
| 264 | 1 | |a Medford, N.J. : |b CyberAge Books, |c [2011] | |
| 264 | 4 | |c ©2011 | |
| 300 | |a xxiii, 254 pages : |b portrait ; |c 23 cm | ||
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| 504 | |a Includes bibliographical references (pages 189-240) and index. | ||
| 505 | 0 | |a Planning the trip : how to approach local business research -- Packing the essentials : key resources for local business research -- Avoiding shady characters : evaluating information on the Web -- Local demographics ; Local economics -- Local companies -- Looking for locals -- Local issues -- Paying at the pump : fee-based sources for local business information -- Appendix A. Resource roadmap : key sources for local research -- Appendix B. How do I --? : short guides to local business research. | |
| 520 | |a Even in a global economy, businesses need targeted, localized information about customers, companies, and industries' yet as skilled searchers know, the element of geography adds complexity to any business research project. With Research on Main Street, Marcy Phelps presents a practical guide to finding business and market information about places including counties, cities, census blocks, and other sub-state areas using free and low-cost online resources. | ||
| 520 | |a In addition to offering her own hard-won expertise, Phelps shares advice and techniques from her fellow business researchers. You'll learn proven strategies for finding quality information about local business and economic conditions, issues, and outlooks. Visit the book's companion website at ResearchOnMainStreet.com for links, updates, and more. --Book Jacket. | ||
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| 650 | 0 | |a Small business |x Computer networks. |0 sh 85123568 | |
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