Fundamentals of marketing research / Scott M. Smith, Gerald S. Albaum.
"Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, data collection techniques, and measurement is broad with three chapters devoted to the critical area of measu...
Saved in:
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage,
[2005]
|
| Subjects: |
Main Collection
| Call Number: |
HF5415.2 .S567 2005 |
|---|---|
| Status: | Available Request this item |