Fundamentals of marketing research / Scott M. Smith, Gerald S. Albaum.
"Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, data collection techniques, and measurement is broad with three chapters devoted to the critical area of measu...
Thousand Oaks, Calif. :
HF5415.2 .S567 2005
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