Behavior theory in health promotion practice and research / Bruce Simons-Morton, Kenneth R. McLeroy, Monica L. Wendel.

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Bibliographic Details
Main Author: Simons-Morton, Bruce G.
Other Authors: McLeroy, Kenneth Riley., Wendel, Monica L.
Format: Book
Published: Sudbury, Mass. : Jones & Bartlett Learning, [2012]
Table of Contents:
  • Health behavior in the context of public health
  • A social ecological perspective
  • Theories of motivation and behavior : a brief history and contemporary perspectives
  • Expectancy value models
  • Operant conditioning, self-regulation, and social cognitive theory
  • Social influence theory : the effects of social factors on health behavior
  • Diffusion of innovations theory
  • Learning, teaching, and counseling
  • Self determination theory and motivational interviewing
  • Stage models
  • Health communication and social marketing
  • Communities and health promotion
  • Multi-level program planning
  • Program evaluation, translation, and dissemination
  • The going places problem behavior prevention program : a multi-level program.