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|a Simons-Morton, Bruce G.
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|a Behavior theory in health promotion practice and research /
|c Bruce Simons-Morton, Kenneth R. McLeroy, Monica L. Wendel.
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|a Sudbury, Mass. :
|b Jones & Bartlett Learning,
|c [2012]
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|c ©2012
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| 300 |
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|a xix, 427 pages :
|b illustrations ;
|c 23 cm
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|a text
|b txt
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|a Includes bibliographical references and index.
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|a Health behavior in the context of public health -- A social ecological perspective -- Theories of motivation and behavior : a brief history and contemporary perspectives -- Expectancy value models -- Operant conditioning, self-regulation, and social cognitive theory -- Social influence theory : the effects of social factors on health behavior -- Diffusion of innovations theory -- Learning, teaching, and counseling -- Self determination theory and motivational interviewing -- Stage models -- Health communication and social marketing -- Communities and health promotion -- Multi-level program planning -- Program evaluation, translation, and dissemination -- The going places problem behavior prevention program : a multi-level program.
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|a McLeroy, Kenneth Riley.
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