Publishing : principles & practice / Richard Guthrie.

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Bibliographic Details
Main Author: Guthrie, R.
Format: Book
Language:English
Published: Thousand Oaks, Calif. : SAGE Publications, 2011.
Subjects:
Table of Contents:
  • A history of books
  • The publishing process
  • Sectors in the anglophone model
  • Craft to corporation
  • Copyright and publishing law
  • Rights and contracts
  • Marketing, promotion and bookselling
  • The era of digital publishing.