%0 Book %A Peck, Dave D. %I John Wiley & Sons %D 2011 %C Indianapolis, IN %G English %@ 9781118018811 %@ 1118018818 %T Think before you engage : 100 questions to ask before starting a social media marketing campaign %X This invaluable guide answers all the most important questions to consider before starting a marketing campaign using social media to avoid common pitfalls.