Public relations and marketing for archives : a how-to-do-it manual / edited by Russell D. James and Peter J. Wosh.

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Bibliographic Details
Other Authors: James, Russell D., Wosh, Peter J.
Format: Book
Language:English
Published: Chicago : New York : Society of American Archivists ; Neal-Schuman Publishers, [2011]
Series:How-to-do-it manuals for libraries ; no. 176.
Subjects:
Table of Contents:
  • Part I: Approaches. Websites / Michele M. Lavoie
  • Social media / Lauren Oostveen
  • Blogging / Lisa Grimm
  • Media outlets / Stephanie Gaub
  • Press kits and news releases / Russell D. James
  • Newsletters / William Jordan Patty
  • Visual materials / Stephanie Gaub
  • Part II: Audiences. Educational programming / Maria Mazzenga
  • Public presentations / Elizabeth A. Myers
  • Historical societies, genealogists, and volunteers / Suzanne Campbell
  • Donors / Victoria Arel Lucas
  • College students / Gregory A. Jackson
  • Appendix: Sample archives marketing plan.