Public relations and marketing for archives : a how-to-do-it manual / edited by Russell D. James and Peter J. Wosh.
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Other Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Chicago : New York :
Society of American Archivists ; Neal-Schuman Publishers,
[2011]
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Series: | How-to-do-it manuals for libraries ;
no. 176. |
Subjects: |
Table of Contents:
- Part I: Approaches. Websites / Michele M. Lavoie
- Social media / Lauren Oostveen
- Blogging / Lisa Grimm
- Media outlets / Stephanie Gaub
- Press kits and news releases / Russell D. James
- Newsletters / William Jordan Patty
- Visual materials / Stephanie Gaub
- Part II: Audiences. Educational programming / Maria Mazzenga
- Public presentations / Elizabeth A. Myers
- Historical societies, genealogists, and volunteers / Suzanne Campbell
- Donors / Victoria Arel Lucas
- College students / Gregory A. Jackson
- Appendix: Sample archives marketing plan.