Public relations and marketing for archives : a how-to-do-it manual / edited by Russell D. James and Peter J. Wosh.

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Bibliographic Details
Other Authors: James, Russell D., Wosh, Peter J.
Format: Book
Language:English
Published: Chicago : New York : Society of American Archivists ; Neal-Schuman Publishers, [2011]
Series:How-to-do-it manuals for libraries ; no. 176.
Subjects:
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245 0 0 |a Public relations and marketing for archives :  |b a how-to-do-it manual /  |c edited by Russell D. James and Peter J. Wosh. 
264 1 |a Chicago :  |b Society of American Archivists ;  |a New York :  |b Neal-Schuman Publishers,  |c [2011] 
264 4 |c ©2011 
300 |a xiv, 273 pages :  |b illustrations ;  |c 28 cm. 
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490 1 |a How-to-do-it manuals ;  |v no. 176 
504 |a Includes bibliographical references and index. 
505 0 |a Part I: Approaches. Websites / Michele M. Lavoie -- Social media / Lauren Oostveen -- Blogging / Lisa Grimm -- Media outlets / Stephanie Gaub -- Press kits and news releases / Russell D. James -- Newsletters / William Jordan Patty -- Visual materials / Stephanie Gaub -- Part II: Audiences. Educational programming / Maria Mazzenga -- Public presentations / Elizabeth A. Myers -- Historical societies, genealogists, and volunteers / Suzanne Campbell -- Donors / Victoria Arel Lucas -- College students / Gregory A. Jackson -- Appendix: Sample archives marketing plan. 
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700 1 |a Wosh, Peter J.  |0 n 87801574  
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