The age of persuasion : how marketing ate our culture / Terry O'Reilly & Mike Tennant.

Consider the culture of the twenty-first century: Each morning, you hear a half-dozen ads on the radio before your feet touch the floor. By the end of the day, hundreds, perhaps thousands, of marketing messages have targeted you. And yet little is understood about how marketing affects our lives and...

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Bibliographic Details
Main Author: O'Reilly, Terry Edward.
Other Authors: Tennant, Mike.
Format: Book
Published: Berkeley, Calif. : Counterpoint : Distributed by Publishers Group West, ©2009.
Table of Contents:
  • I, Me, We
  • What hath God wrought
  • Clutter
  • Breaking the contract
  • The rise and fall and rise of branded entertainment
  • Persuading yoots
  • The YouTube revolution
  • Guerrillas in our midst
  • The lesson of Clark Gable's undershirt
  • The language of persuasion
  • A sense of persuasion
  • The human face of persuasion
  • The long and short of it
  • The wall of cynicism
  • Furthermore.