The age of persuasion : how marketing ate our culture / Terry O'Reilly & Mike Tennant.
Consider the culture of the twenty-first century: Each morning, you hear a half-dozen ads on the radio before your feet touch the floor. By the end of the day, hundreds, perhaps thousands, of marketing messages have targeted you. And yet little is understood about how marketing affects our lives and...
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| Format: | Book |
| Language: | English |
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Berkeley, Calif. :
Counterpoint,
[2009]
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