The Boston Red Sox : the John W. Henry Group, recognizing fan value through enhanced fan experience / by Phyllis M. Cahaly.

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Bibliographic Details
Main Author: Cahaly, Phyllis M.
Corporate Author: Simmons College (Boston, Mass.) Communications Dept.
Format: Thesis Book
Published: 2003.
Table of Contents:
  • 1. Batting practice: the history of the Boston Red Sox and Fenway Park
  • 2. Pitching change: arrival of the John W. Henry administration
  • 3. Play ball: Red Sox Nation: Royal Rooters to K-Men
  • 4. Full count: welcome to Friendly Fenway
  • 5. Seventh inning stretch: freedom at Fenway Park
  • 6. Bottom of the ninth: the fans hang on
  • 7. Grand slam: conclusions and recommendations
  • 8. Wait 'til next year: appendix
  • 9. The wrap up: works cited.