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|a Cahaly, Phyllis M.
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|a The Boston Red Sox :
|b the John W. Henry Group, recognizing fan value through enhanced fan experience /
|c by Phyllis M. Cahaly.
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|c 2003.
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| 300 |
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|a 89 leaves :
|b charts ;
|c 28 cm.
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| 502 |
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|a Thesis (Masters) -- Simmons College, 2003.
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|a Includes bibliographical references (l. 86-89)
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|a 1. Batting practice: the history of the Boston Red Sox and Fenway Park -- 2. Pitching change: arrival of the John W. Henry administration -- 3. Play ball: Red Sox Nation: Royal Rooters to K-Men -- 4. Full count: welcome to Friendly Fenway -- 5. Seventh inning stretch: freedom at Fenway Park -- 6. Bottom of the ninth: the fans hang on -- 7. Grand slam: conclusions and recommendations -- 8. Wait 'til next year: appendix -- 9. The wrap up: works cited.
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|a Boston Red Sox (Baseball team)
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|a Simmons University (Boston, Mass.)
|x Dissertations.
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|a Baseball
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|z Boston.
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|a Simmons College (Boston, Mass.)
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