The Boston Red Sox : the John W. Henry Group, recognizing fan value through enhanced fan experience / by Phyllis M. Cahaly.

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Bibliographic Details
Main Author: Cahaly, Phyllis M.
Corporate Author: Simmons College (Boston, Mass.) Communications Dept.
Format: Thesis Book
Language:English
Published: 2003.
Subjects:
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245 1 4 |a The Boston Red Sox :  |b the John W. Henry Group, recognizing fan value through enhanced fan experience /  |c by Phyllis M. Cahaly. 
260 |c 2003. 
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504 |a Includes bibliographical references (l. 86-89) 
505 0 |a 1. Batting practice: the history of the Boston Red Sox and Fenway Park -- 2. Pitching change: arrival of the John W. Henry administration -- 3. Play ball: Red Sox Nation: Royal Rooters to K-Men -- 4. Full count: welcome to Friendly Fenway -- 5. Seventh inning stretch: freedom at Fenway Park -- 6. Bottom of the ninth: the fans hang on -- 7. Grand slam: conclusions and recommendations -- 8. Wait 'til next year: appendix -- 9. The wrap up: works cited. 
610 2 0 |a Boston Red Sox (Baseball team) 
610 2 0 |a Simmons University (Boston, Mass.)  |x Dissertations. 
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