The creation of In Full Force : a proactive venture to obtain clients in need of integrated marketing communication / by Shannon Emerson.

"This applied learning project focuses on the creation of an integrated marketing communications agency in the Boston, Massachusetts area. The purpose of this project is to discover the various ways to create a brand and "buzz" regarding a new agency."

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Bibliographic Details
Main Author: Emerson, Shannon.
Corporate Author: Simmons College (Boston, Mass.) Communications Dept.
Format: Thesis Book
Language:English
Published: 2007.
Subjects:

Archives - Level 2 (Library Use Only)

Holdings details from Archives - Level 2 (Library Use Only)
Call Number: HD62.5 E53 2007