Marketing the nurse practitioner as a competent provider and choice for primary care / Emily Devaprasad.
"For my APL, I am examining strategic communication strategies to market the NP as a competent provider and choice for primary care. ... With the research I have analyzed, as well as the interviews I have conducted, I have formed recommendations for creating a marketing campaign to educate cons...
- 1. Introduction
- 2. State of primary care
- 3. Role of a nurse practitioner
- 4. Brief history of nurse practitioners
- 5. Comparison of NPs with other health professionals
- 6. The patient's perspective
- 7. The nurse practitioner's perspective
- 8. Case study
- Campaign for nursing
- 9. Recommendations for marketing the nurse practitioner
- 10. CVS & Minute Clinic
- 11. Final thoughts.