Marketing the nurse practitioner as a competent provider and choice for primary care / Emily Devaprasad.

"For my APL, I am examining strategic communication strategies to market the NP as a competent provider and choice for primary care. ... With the research I have analyzed, as well as the interviews I have conducted, I have formed recommendations for creating a marketing campaign to educate cons...

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Bibliographic Details
Main Author: Devaprasad, Emily.
Corporate Author: Simmons College (Boston, Mass.) Communications Dept.
Format: Thesis Book
Published: 2008.
Table of Contents:
  • 1. Introduction
  • 2. State of primary care
  • 3. Role of a nurse practitioner
  • 4. Brief history of nurse practitioners
  • 5. Comparison of NPs with other health professionals
  • 6. The patient's perspective
  • 7. The nurse practitioner's perspective
  • 8. Case study
  • Campaign for nursing
  • 9. Recommendations for marketing the nurse practitioner
  • 10. CVS & Minute Clinic
  • 11. Final thoughts.