Marketing the nurse practitioner as a competent provider and choice for primary care / Emily Devaprasad.

"For my APL, I am examining strategic communication strategies to market the NP as a competent provider and choice for primary care. ... With the research I have analyzed, as well as the interviews I have conducted, I have formed recommendations for creating a marketing campaign to educate cons...

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Bibliographic Details
Main Author: Devaprasad, Emily.
Corporate Author: Simmons College (Boston, Mass.) Communications Dept.
Format: Thesis Book
Language:English
Published: 2008.
Subjects:
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245 1 0 |a Marketing the nurse practitioner as a competent provider and choice for primary care /  |c Emily Devaprasad. 
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505 0 |a 1. Introduction -- 2. State of primary care -- 3. Role of a nurse practitioner -- 4. Brief history of nurse practitioners -- 5. Comparison of NPs with other health professionals -- 6. The patient's perspective -- 7. The nurse practitioner's perspective -- 8. Case study -- Campaign for nursing -- 9. Recommendations for marketing the nurse practitioner -- 10. CVS & Minute Clinic -- 11. Final thoughts. 
520 |a "For my APL, I am examining strategic communication strategies to market the NP as a competent provider and choice for primary care. ... With the research I have analyzed, as well as the interviews I have conducted, I have formed recommendations for creating a marketing campaign to educate consumers on the value of NPs in the health care field." 
610 2 0 |a Simmons University (Boston, Mass.)  |x Dissertations. 
650 0 |a Nurse practitioners  |x Supply and demand. 
650 0 |a Nurses  |x Supply and demand. 
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