Marketing the nurse practitioner as a competent provider and choice for primary care / Emily Devaprasad.
"For my APL, I am examining strategic communication strategies to market the NP as a competent provider and choice for primary care. ... With the research I have analyzed, as well as the interviews I have conducted, I have formed recommendations for creating a marketing campaign to educate cons...
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2008.
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| Subjects: |
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| 050 | 4 | |a RT86.73 .D48 2008 | |
| 090 | |a RT86.73 |b .D48 2008 | ||
| 100 | 1 | |a Devaprasad, Emily. | |
| 245 | 1 | 0 | |a Marketing the nurse practitioner as a competent provider and choice for primary care / |c Emily Devaprasad. |
| 260 | |c 2008. | ||
| 300 | |a 64 leaves : |b ill. ; |c 28 cm. | ||
| 500 | |a "Applied learning project" | ||
| 502 | |a Thesis (Masters) -- Simmons College, 2008. | ||
| 504 | |a Includes bibliographical references (l. 64) | ||
| 505 | 0 | |a 1. Introduction -- 2. State of primary care -- 3. Role of a nurse practitioner -- 4. Brief history of nurse practitioners -- 5. Comparison of NPs with other health professionals -- 6. The patient's perspective -- 7. The nurse practitioner's perspective -- 8. Case study -- Campaign for nursing -- 9. Recommendations for marketing the nurse practitioner -- 10. CVS & Minute Clinic -- 11. Final thoughts. | |
| 520 | |a "For my APL, I am examining strategic communication strategies to market the NP as a competent provider and choice for primary care. ... With the research I have analyzed, as well as the interviews I have conducted, I have formed recommendations for creating a marketing campaign to educate consumers on the value of NPs in the health care field." | ||
| 610 | 2 | 0 | |a Simmons University (Boston, Mass.) |x Dissertations. |
| 650 | 0 | |a Nurse practitioners |x Supply and demand. | |
| 650 | 0 | |a Nurses |x Supply and demand. | |
| 710 | 2 | |a Simmons College (Boston, Mass.) |b Communications Dept. | |
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