Marketing the nurse practitioner as a competent provider and choice for primary care / Emily Devaprasad.
"For my APL, I am examining strategic communication strategies to market the NP as a competent provider and choice for primary care. ... With the research I have analyzed, as well as the interviews I have conducted, I have formed recommendations for creating a marketing campaign to educate cons...
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2008.
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| Summary: | "For my APL, I am examining strategic communication strategies to market the NP as a competent provider and choice for primary care. ... With the research I have analyzed, as well as the interviews I have conducted, I have formed recommendations for creating a marketing campaign to educate consumers on the value of NPs in the health care field." |
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| Item Description: | "Applied learning project" |
| Physical Description: | 64 leaves : ill. ; 28 cm. |
| Bibliography: | Includes bibliographical references (l. 64) |