Marketing the nurse practitioner as a competent provider and choice for primary care / Emily Devaprasad.

"For my APL, I am examining strategic communication strategies to market the NP as a competent provider and choice for primary care. ... With the research I have analyzed, as well as the interviews I have conducted, I have formed recommendations for creating a marketing campaign to educate cons...

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Bibliographic Details
Main Author: Devaprasad, Emily.
Corporate Author: Simmons College (Boston, Mass.) Communications Dept.
Format: Thesis Book
Language:English
Published: 2008.
Subjects:

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Call Number: RT86.73 .D48 2008